Charge more money for Premium

$50 a year would price a lot of people out of Premium entirely.

Not everyone has that kind of disposable income.

Perhaps one of two other ideas would be better:

a) Switch Bitwarden membership entirely to a “pay as you feel” model. Here the $10 premium would vanish and be replaced with a slider, starting at $0 or $1 and going up as far as you like. People such as yourself can set the slider to $50+. Others can get the service for a price they deem to be fair and competitive. Maybe here the default suggestion would stay at $10.

b) Add in a “Donate to Bitwarden” button within the Premium features area. Here people such as yourself can then set up a monthly/annual donation to your liking.

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I completely agree with @Mr_FI_Fox with this one. Not everyone can afford it, and pricing people out is a terrible idea. Some people may find transitioning to password managers inconvenient and have no motivation to do so. Making a premium plan a premium price would be even more of a reason to push them away.

Lets also not forget that they make their money from paid accounts. Free accounts take up space and compute power. They want people to want to upgrade for a reasonable price so those costs are covered.

The big income source would be from their business/enterprise side of things. This pricing is tiered based on the number of users, which makes sense. If anything, this could be slightly increased, but I would like to suggest a separate option for non-profits and this option. Whether it’s half priced, x number of users for free, etc. They could partner with TechSoup and get validation through them.

They could also add a donation button, or perhaps a pay-to-vote for feature requests. Say $1 a vote that you can add to it. So if you really want a feature added, you could donate $100 to add 100 votes to it and spike its awareness. Sure, they won’t all be accepted, but it could potentially be a good, fair way to do this. This wouldn’t replace the current system, but be added to it. We should still have our free votes. This is more for businesses that may really want a feature, so they can pay to have it added (well, to increase the chance it’s added).

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I think the pricing is pretty good and it’ll cater more to the masses, hence it’ll actually attract more people to even consider going from free to premium as the pricing is affordable.

“cheap” is relative to what you earn, and security shouldn’t be made expensive. Also don’t forget team pricing is pretty much out there as other vendors that’s where bw will really shine since companies specially will want their own hosted solution

I for one, hope bitwarden stays on their current premium pricing, and hope more people sign up for premium.

And for those who want to give more maybe a donate button.

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I believe a Family plan with Premium for everyone costs $62, doesn’t it? $1/month for Family with 5 members plus $10/year to upgrade each member to Premium.

The pricing is actually just right, and was the reason that made me sign up without giving it a second thought. And I was already using the free KeePassXC and signed up for a free bitwarden-account just out of curiosity, and was blown away by the simplicity and solidity of the product. Sign up for Premium just a day later.

I think it is a good strategy to keep the personal (premium) price low as it makes Bitwarden the preferred solution for most, a no-brainer really. The Team and Enterprise subscription is where the money is at, and the more people who use it privately, the higher the chances that organizations will use it too.

I’m considering the Entreprise editon for my company and for our customers right now, and that would probably not have happened with i higher price point for the Premium.

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FWIW, I switched to Bitwarden because Lastpass (after they got bought by LogMeIn) went from 12 EUR/year to 24 EUR/year for no reason whatsoever. I found that ludicrous. I don’t mind paying a little bit more than 10 USD/year for Bitwarden, but I want to avoid a situation like with Lastpass. Luckily, I could use CSV to migrate (though it did not work flawless due to Lastpass being at fault).

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The family plan with premium included for all included members is currently $52/year. For myself, the free plan works since it’s just my partner and I, so if we wanted to both have premium, it’s $20/year. Both of these seem reasonable.

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Bitwardens equivalent of LassPass Family package costs about $40, so where is the problem? I think, Bitwarden is doing just fine. :face_with_monocle:

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I agree - I would totally be willing to pay more for BW but not everyone can or would.

I like a pay what you want model where the price for premium is $10 but you can choose to pay more if you want to help out. Or a donate button which accomplishes essentially the same thing.

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Like other users said… If you want to pay more, why not to donate instead? Bitwarden is open-source freemium anyway.

People also mentioned that paying in dollars is quite a pain for some countries’ residents. That’s my case too.

You’d have to check better and closer to the PPP of each country in order to implement a higher price, not a higher/lower currency for other people, for instance.

I think it’s good enough the way it already is. It’s affordable and accessible. If you want to contribute more, just use the donation option, that’s all.

Well, you cannot really donate to Bitwarden. There is no donate button on their website.

I’m not sure what Bitwarden can do about that though. They could perhaps add the € but that may not be much help.

I have a (prepaid) multi-currency card which takes the pain out of transactions in most currencies, but whether one of those is available depends on the situation where someone lives. I don’t think Bitwarden could or should try to do something about that.

That’s funny now that you mentioned I went to search in deep, and you’re right. There’s no way to donate to it at this moment. I thought they’ve added an option for that already.

However, it has been mentioned several times about adding such option (even I talked about it before), but I guess this is not their goal or won’t just go with their business model.

I’m not quite sure how the donations would go, but people also mentioned that hosting bounties on BountySource.com or something like that would be a great idea.

The employee Trey Greer said there’s the HackerOne project already, and even you talked about this, but bounties aren’t available yet. But maybe you’d like to check more sources and see if it’s needed to cast votes or discuss more about these ideas.

Oh, don’t forget to give it a shot on the Roadmap that’s pinned on the main page of FR.

In a round-about way you can if you “Add Credit” under Settings->Billing using PayPal or Bitcoin. If you simply don’t use all of the credits then it is essentially a donation?

But that is definitely not as straight-forward as a dedicated “Donate” button would be.

I hopped on to make a donation but I couldn’t find any way to do that. I switched from Bitwarden (hosted) to self-hosted (Rust on Cloudron) a few months back but would still like to financially support development. It can’t be that hard to add a basic paypal donation button.

Hi @Jimbo,

There is an option to add credit to your account. You could use that to effectively donate to Bitwarden.

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I came from LastPass to Bitwarden, as the price increases with LP were off-putting, for lack of a better word. I believe the price is right and the experience is better. I have a premium BW subscription.

I also think $10/year is practically free. I also understand that this depends totally where you live and if you have a job etc. I’d add another tier ($25-$50/y) with some nice non-mandatory “quality of life” improving features for us who would be willing to pay more.

In India, which has a huge market space for BitWarden considering the tech boom, it is perfect at $10. Anything more, don’t expect a lot from here. 90% of us even struggle to get a decent quality Netflix account. That’s why they launched the mobile plan for India. Please do consider the entire spectrum of users and demographic circumstances before suggesting such a thing. Otherwise, like everyone above already mentioned, a Donate option is the safest bet. A lot of us donate once in a while when we’re truly resonating with the product. :grinning_face_with_smiling_eyes:

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I concur. OP is definitely not considering other countries as a market for Bitwarden. I can assure you that here in India, $10 is a perfect amount to charge. Otherwise, I think regional pricing is the best way to move forward. It will definitely add more logistics and there are always people who will find ways to circumvent paying more in their region by spoofing their location, but it ensures fairness for everyone: we the customers and you.

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